Adecco Creative is partnering with one of NYCs most iconic fashion brands to recruit for an Editorial Copywriter role. This position will be hybrid in Midtown Manhattan and is ongoing contract.
Primary Purpose:
The editorial copywriter will create longform articles at scale, optimized for AI and large language model search (AEO - Answer Engine Optimization i.e. ChatGPT, Gemini etc.) for the brands site. The initial focus will be developing a series of bag buying guides for the brand, with scope to expand into additional fashion and lifestyle content.
This role requires more than a strong writer: we need a fashion-forward editorial expert who is fluent in the language of fashion from the latest runway collections to TikTok micro-trends to authentic Gen Z expressions of life and style.
The ideal candidate will bring creativity, authority, and cultural insight to every piece, while staying grounded in brand guidelines and optimization best practices.
While AEO is an emerging arena, a baseline understanding of SEO and deep curiosity around how consumer behaviors are changing in terms of their relationship to search and AI, is paramount.
Key Responsibilities:
The accomplished individual will possess:
Qualifications:
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