Job Description

Senior Brand Manager, Renovation – Kraft Mac and Cheese & Velveeta

Job Description

At Kraft Heinz, we believe great people make great companies. We offer holistic wellness benefits, including medical, dental, and vision coverage, 7% 401(k) matching, and industry-leading rewards. Benefits begin 30 days after hire for hourly employees and immediately for salaried employees.

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Role Overview

The Senior Brand Manager will lead renovation efforts for Kraft Mac and Cheese and Velveeta Shells and Cheese as part of the ‘Easy Ready Meals’ team. Reporting to the Mac and Cheese Innovation Lead, you will partner cross-functionally to renovate products and packaging for these iconic brands.

Key Responsibilities

• Develop a 3+ year renovation strategy supporting brand growth.
• Collaborate with Insights to understand consumer needs and inform brand evolution.
• Create business cases considering consumer desirability, technical feasibility, and P&L viability.
• Work with R&D, Insights, Finance, Operations, and Sales to develop and launch renovation projects.
• Lead visual identity and design work, ensuring alignment with consumer insights and marketing plans.
• Manage the stage gate process to ensure project milestones are met.

Qualifications

• Creative leadership with a passion for renovation's impact on business.
• Strong consumer focus and curiosity.
• Proven success in launching innovations and driving results.
• Agility, problem-solving, and simplification skills.
• Excellent communication and relationship-building abilities.
• Bachelor’s in Business, Marketing, or related; MBA preferred.
• 7+ years in marketing with innovation focus.
• Ability to influence and lead cross-functional teams.
• Design thinking experience is a plus.

About Kraft Heinz

We are a global food company committed to innovation, diversity, and sustainability. Our culture emphasizes ownership, agility, and curiosity, aiming to nourish the world and lead the future of food.

Why Join Us

We invest in our people, challenge the status quo, and celebrate both successes and learnings. Join us to grow your career and make a lasting impact.

Work Environment

Our hybrid model allows remote work up to two days a week and up to six weeks of work-from-anywhere annually, depending on role requirements.

Equal Opportunity

Kraft Heinz is an Equal Opportunity Employer. For accommodations during the application process, contact NATAI@kraftheinz.com.

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