Job Description

Director, Product Marketing, LoopNet

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

LoopNet Overview:

LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 13+ million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers. We are not done yet! We continue to focus on driving expansion by increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals.

Role Description:

The Head of Product Marketing's purpose is to own the strategy, development and execution of marketing initiatives that drive product adoption, customer retention and revenue growth. By developing a deep understanding of the commercial real estate market, property searchers and property listers, the Head of Product Marketing will ensure prospects and customers know and understand the LoopNet product offering what it is, what it's for, and how it can help them. This is a leadership position within the LoopNet marketing department, reporting into the Vice President, Marketing and overseeing several direct reports.

Responsibilities:

• Building an A-grade product marketing team within the marketing department
• Achieving set targets for product awareness and sentiment, as measured by market research, benchmarking, and messaging reach & engagement KPIs
• Increasing customer satisfaction as measured by NPS, renewal and retention rates, and rates of repeat custom
• Successfully delivering of product launches and product marketing campaigns, in line with set KPIs goals including reach, frequency, engagement, and conversion into down-stream sales results including prospecting, lead generation and revenue acquisition
• Growing market penetration and market share
• Supporting other areas of marketing operations (e.g. performance marketing, brand, lifecycle) with product marketing content and assets
• Owning the product marketing budget
• Ensuring the robust reporting of product marketing activities and outcomes

Basic Requirements:

• Bachelor's degree required from an accredited, not-for-profit University or College
• Track record of commitment to prior employee
• 8+ years of experience in B2B product marketing roles
• 5+ years of experience in people-management roles
• Experience with coaching up a team of A-grade performers, getting the best out of the team through mentoring, candid constructive feedback, leading by example, and inspiring those around you
• Experience translating business needs, audience insights and product roadmap into sensible, effective marketing plans
• Experience understanding the target audience, their behaviors, preferences and their reasons for buying
• Strong communication skills be a diplomat, liaising with different stakeholders across departments including sales, product and other business units
• Experience with parsing information into effective branded communications; strong copywriting skills
• Demonstrated experience with data-centric roles - data-oriented with bias towards a data-first approach to establish facts and making decisions

Preferred Requirements:

• Experience in the commercial real estate sector, or at an online marketplace business, or an online advertising technology company
• Experience in an international business with expanding global operations

What's in it for you:

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. Our benefits package includes (but is not limited to): comprehensive healthcare coverage: medical/vision/dental/prescription drug, life, legal, and supplementary insurance, commuter and parking benefits, 401(K) retirement plan with matching contributions, employee stock purchase plan, paid time off, tuition reimbursement, on-site fitness center and/or reimbursed fitness center membership costs (location dependent), complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks.

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.

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